Tradesman Promo

2022

California

When I was given the task of overhauling this promotional video, I saw an opportunity to give it a fresh, non-conventional twist. The introduction of a new lower-thirds animation, which facilitated the fast-paced animation, was a successful move. Moreover, the 'Time-stretching' technique we used on some video sequences was a triumph, creating a high-impact video that perfectly complemented the typographic glitch animation.

Overall, this promotional video came out very clean, using a white background to accommodate the minimalistic look and feel. Plus, the uptempo pace of the audio and animation made this video a fun piece to work on.